FRO Svalbard(identity, Type, 2022)
the Svalbard Global Seed Vault is the largest seed storage in the world, located in Norway, playing an important role in preserving biodiversity and resilience of crops in the future. The institution, with its nickname being the "Doomsday Vault", is misjudged by the audience as an under-veil, undisclosed organization in the apocalypse.
The new logo form was inspired by the shape of seeds and sprouts. It conveys the idea of the beauty of seed diversity and continuous growth in humanity. The typeface is animated, referencing the melting ice caused by climate change, bringing attention to the disappearance of crop diversity.
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